New Age Of Competition

Who is selling the most number of cameras in India?
Sony? Canon? no. The answer is Nokia but its main business is in Mobiles which has been replacing cameras by it cam-mobiles.

Now, what prevents the cellphone from replacing the camera outright? Nothing at all.

Who is the biggest in music business in India? You think it is HMV or Sa-Re-Ga-Ma? Sorry. The answer is Airtel. By selling caller tunes (that play for 30 seconds) Airtel makes more than what music companies make by selling music albums (that run for hours).Incidentally Airtel not a music company but a telecom service provider.

By these examples we can understand that the competitors wont be in the same industry but also from different industries. we never known.In olden days the competition is in vertical order but now it has changed such a way shown in the picture.The direction would be in vertical or Horizontal or Diagonal,name it and it would be in a difference shape altogether and this is unpredictable.
For example if we take the case of Aviation industry from India to any other country. All of us think that the competition is among British Airways?Singapore airways? or Indian Airways Kingfisher,Jet Airways, Air India for that matter? Not at all. The answer is video conferencing services of HP and Cisco. So do you think the competition is only between airlines?
India has two passions. Films and Cricket. The two markets were distinctly different. Then camso IPL and the two markets collapsed into one.IPL brought cricket down to 20 overs. Suddenly an IPL match was reduced to the length of 3 hours movie.So cricket become the competitor for films. On the eve of IPL movie halls ran empty

So this is the Age where the competitors are coming not only from their industry but also from other industries as well and this is new age of Competition.